[opendtv] Re: Digital TV: Brazil to Adopt Anything But the American System

  • From: "nat ostroff" <nostroff@xxxxxxxxxx>
  • To: <opendtv@xxxxxxxxxxxxx>
  • Date: Sun, 5 Feb 2006 11:23:18 -0500

All of those suggestions are good ones but take so much coordination that
they fail to get off the ground. Most Broadcasters who do not have
alternative businesses that provide content are trying to get Cable to pay
for the DTV feed. Some have been sucessful. Others are still in the throws
of the battle. This is evidenced by the fact that in some communiites the
Super Bowl is not on cable HD. Yes, the subs scream but the cable company is
reasonably sucessful in diverting their anger to the Broadcast station. You
know, the "greedy broadcaster" pitch.

nat
----- Original Message ----- 
From: "Albert Manfredi" <bert22306@xxxxxxxxxxx>
To: <opendtv@xxxxxxxxxxxxx>
Sent: Saturday, February 04, 2006 4:55 PM
Subject: [opendtv] Re: Digital TV: Brazil to Adopt Anything But the American
System


> nat ostroff wrote:
>
> >When a broadcast group (to remain unnamed) produced a 30
> >second spot to promote their over the air DTV signals and HD
> >a cable company (to be unnamed) responded by terminating
> >$2,000,000 worth of advertising. The reason? The broadcast
> >stations were competing with the cable company! Now, given
> >that kind of leverage can broadcast stations really promote
> >their over the air, non revenue producing, DTV signals? This is
> >not a fable! It really happened!
>
> Nat, that seems like the kind of blackmail that should be described in
front
> of congressional hearings, or in the papers. Amazing.
>
> So now explain to me how COFDM would solve this problem. I'm told that if
we
> had gone to COFDM in 1999, there would be a ton of STBs out there for the
> taking. What you describe tells me that on the contrary, COFDM would have
> had to be "adjusted" for the US market, to make sure it worked no better
> than 8-VSB. Funny, we would have been told, that COFDM at 6 MHz doesn't do
> so well. Or some other song and dance.
>
> Question. Why not push to get the good stuff on store shelves (it's
> available TODAY, even if only installed in DBS boxes. My hard-to-please
> brother-in-law has one, and no complaints from him.) Then provide your
spots
> again and see what cable companies will do.
>
> If they threaten, just pull your OTA feed from their head end. And hear
> THEIR customers holler at THEM. And most of these consumers will have a
> viable alternate path to your content, without having to jump through
hoops.
>
> Bert
>
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>
>
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