[opendtv] Re: Digital TV: Brazil to Adopt Anything But the American System
- From: "Albert Manfredi" <bert22306@xxxxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Sat, 04 Feb 2006 16:55:31 -0500
nat ostroff wrote:
>When a broadcast group (to remain unnamed) produced a 30
>second spot to promote their over the air DTV signals and HD
>a cable company (to be unnamed) responded by terminating
>$2,000,000 worth of advertising. The reason? The broadcast
>stations were competing with the cable company! Now, given
>that kind of leverage can broadcast stations really promote
>their over the air, non revenue producing, DTV signals? This is
>not a fable! It really happened!
Nat, that seems like the kind of blackmail that should be described in front
of congressional hearings, or in the papers. Amazing.
So now explain to me how COFDM would solve this problem. I'm told that if we
had gone to COFDM in 1999, there would be a ton of STBs out there for the
taking. What you describe tells me that on the contrary, COFDM would have
had to be "adjusted" for the US market, to make sure it worked no better
than 8-VSB. Funny, we would have been told, that COFDM at 6 MHz doesn't do
so well. Or some other song and dance.
Question. Why not push to get the good stuff on store shelves (it's
available TODAY, even if only installed in DBS boxes. My hard-to-please
brother-in-law has one, and no complaints from him.) Then provide your spots
again and see what cable companies will do.
If they threaten, just pull your OTA feed from their head end. And hear
THEIR customers holler at THEM. And most of these consumers will have a
viable alternate path to your content, without having to jump through hoops.
Bert
_________________________________________________________________
Express yourself instantly with MSN Messenger! Download today - it's FREE!
http://messenger.msn.click-url.com/go/onm00200471ave/direct/01/
----------------------------------------------------------------------
You can UNSUBSCRIBE from the OpenDTV list in two ways:
- Using the UNSUBSCRIBE command in your user configuration settings at
FreeLists.org
- By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word
unsubscribe in the subject line.
Other related posts: