[opendtv] Re: Digital TV: Brazil to Adopt Anything But the American System
- From: William Smith <wsmith@xxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Thu, 02 Feb 2006 19:57:43 -0500
The first step to solving the problem is admitting you have one..
The old model doesn't work anymore....and the industry is on life support...
<climbing soapbox>
In my opinion the only real hope is to take control of the converging
technologies...you cannot rely on 8-VSB to reach the public at large...
You are not in the broadcast business anymore you are in the content
distribution business..
The transmitter is your STL to everything ..
1. Run one SD MPEG-2 stream in ATSC to make the FCC happy...
2. Add datacasting support for files and video streams using advanced
codecs.
3. Make the systems technology agnostic using IP as the glue.. to help
stave off being bypassed..
4.Gateway the IP traffic to station owned local WI Max and WIfi hot
spots to get your content to the public.
5.Educate people on how to get your services by every means you can
think off including providing datacast reception software for free.
Have you ever considered how far a WiFi hot spot might reach from the
top of your tower??
Since The industry was so short sighted, and refused to think outside
the box by staying with 8-VSB we are now in the fight for our very
survival..
<Climbing down>
We are working a pilot now based on the above... currently targeting a
limited audience.. Steps 1,2, and 3 are done.. working on 4 now...
Otherwise..
Better start saving money to buy the spectrum when its auctioned
off....so you can switch your DTV plant to COFDM...and start selling DVB
based set top boxes...
Crosley did it back in the 20's ... He wanted to sell radios so he built
WLW.. and sold both spots and radios...
William
Mark Aitken (Work @ Home) wrote:
> OK Doctor...you have one chance in the operating room. You have but one
> choice, because this is NOT elective surgery. It will be a long a long
> one...What, my esteemed colleague, is the course of action?
>
> Mark
>
> ----- Original Message -----
> From: "William Smith" <wsmith@xxxxxxx>
> To: <opendtv@xxxxxxxxxxxxx>
> Sent: Thursday, February 02, 2006 6:22 PM
> Subject: [opendtv] Re: Digital TV: Brazil to Adopt Anything But the American
> System
>
>
>
>>Bert,
>>
>>The lost opportunity costs are beyond calculation..look at Qualcomm's
>>service ... that should have been broadcasters..as it stands now its
>>only a matter of time before one of two things happen.. Broadcasters
>>wake up and fix this mess .. or the OTA ATSC video service will die a
>>quick death (10-15 years) and the FCC will auction more spectrum to
>>allow others to pick at the broadcasters carcass...
>>
>>
>>
>>William
>>
>>
>>Manfredi, Albert E wrote:
>>
>>>Nick Kocsis wrote:
>>>
>>>
>>>
>>>>Portability and mobility trumps any amount of money if
>>>>the goal is to use spectrum in a manner that serves the
>>>>public and not the politicians that get all those
>>>>juicy trips and dinners paid for by the lobbyists.
>>>
>>>
>>>I guess my point was that it seemed fairly clear that the issues were
>>>NOT entirely technical. There were apparently other considerations
>>>there, including possible development work done in country as a result
>>>of the choice. This is entirely commonplace in this sort of negotiation.
>>>Not to mention the 300M Euro loan, which I doubt the ATSC so far has
>>>matched (but I don't know this for a fact).
>>>
>>>The technical tradeoffs are debatable ad nauseam. Brazil is a
>>>geographically enormous country. Certainly, anyone with the guts to do a
>>>long range reception comparison test between the three standards could
>>>make the case that a scheme optimized for long range, at equal bandwidth
>>>and power, would be beneficial to such a huge country. Just a point to
>>>consider, among many.
>>>
>>>Obviously, choosing a COFDM scheme would not be a mistake. However, I
>>>don't think the mea culpa attitude about all related to ATSC or the US
>>>govt is valid either. The price of ATSC boxes, being HD especially, is
>>>simply not going to be a valid argument anymore. The cost/price
>>>differential is inconsequential.
>>>
>>>Bert
>>>
>>>
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>>>
>>
>>--
>>----
>>William B. Smith - Special Projects Engineer Email: wsmith@xxxxxxx
>>Technology Division ----------------------
>>Kentucky Educational Television
>>600 Cooper Drive
>>Lexington, Ky. 40502-2296
>>Ph. 859-258-7088 Fax 859-258-7399
>>
>>
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>
>
>
>
>
> ----------------------------------------------------------------------
> You can UNSUBSCRIBE from the OpenDTV list in two ways:
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--
----
William B. Smith - Special Projects Engineer Email: wsmith@xxxxxxx
Technology Division ----------------------
Kentucky Educational Television
600 Cooper Drive
Lexington, Ky. 40502-2296
Ph. 859-258-7088 Fax 859-258-7399
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