[opendtv] Re: News: Fox Says Mandated PSAs Would Be Illegal
- From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
- To: <opendtv@xxxxxxxxxxxxx>
- Date: Tue, 13 Nov 2007 12:04:59 -0500
Steve Wilson wrote:
> I suppose Fox is just trying to get some compensation. So much for
> public service. What I dont get is why the broadcasters arent out
> there trying to get new customers given their new-found bandwidth.
> They seem to be all over mobile broadcast, but when it comes to
> DTV - you just get blank stares and shrugged shoulders.
I think, without proof, that Craig's explanation for this is on target.
Broadcasters actually prefer for their viewers to be watching all those
multicasts over cable or DBS, rather than OTA. The umbillical service
companies, we have been informed from some broadcasters, actually
threaten to pull ads, or drop the channel, or whatever, if broadcasters
advertize their DTT service. And in addition, broadcasters get
compensation from these service providers, in the form of some amount of
the subscription fee of every subscriber.
So, as Craig puts it, they get "paid twice." Which is why multicast
must-carry is so important, and also why you don't see any effort at
promoting this new medium.
There are two differences with mobile, as far as I can determine. One,
it won't be free. And two, it's not possible to do over cable, and
difficult over DBS, so these distribution companies won't complain.
Bert
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