[opendtv] Re: News: Fox Says Mandated PSAs Would Be Illegal
- From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
- To: <opendtv@xxxxxxxxxxxxx>
- Date: Tue, 13 Nov 2007 18:51:27 -0500
John Shutt wrote:
> Because ABC/Disney owns ESPN, Fox owns Fox Sports and Fox News,
> NBC owns CNBC and MSNBC, and CBS owns Showtime, and through it's
> parent corporation National Amusements still has ties to all of
> the Viacom channels including the MTV networks.
>
> Given that, what incentive do the national networks have in
> luring viewers away from DBS/Cable?
What about station groups? Or independents?
Even the network-owned stations would benefit from attracting those who
won't go to subscription services, such as me. And would have a greater
chance of making me loyal if they offered a mix of programs that would
lure me away from other local OTA stations.
I already offered a different model from what we have now, as a possible
solution to this dilemma. It would be one where the content providers,
including the local broadcasters, pay the neutral cable and DBS
companies for carriage, but get all the ad revenues. Then these content
sources would more obviously see the benefits of as many carriage media
as they could use. Including their own OTA plants.
Because really, aside from such a change, the FCC and its mandates are
the only ally OTA TV users have these days. Sad to say that something
like OTA TV should rely only on govt mandates, but it seems to be the
case.
Which is why the Fox complaint about the FCC-mandated public service
announcements sounds so lame to me. The "voluntary efforts" have so far
been close to nonexistent, to be quite honest. From my perspective
anyway.
Even the "available in HD" banner is misleading to most viewers. From
their experience at the vast majority of stores, this banner means
simply "if you buy cable or DBS and pay extra."
Bert
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