[opendtv] Re: News: YouTube's 2 billion daily viewership beats primetime audience of top US TV networks

  • From: Cliff Benham <flyback1@xxxxxxxxxxx>
  • To: opendtv@xxxxxxxxxxxxx
  • Date: Fri, 21 May 2010 21:09:08 -0400



Kon Wilms wrote:
Well, yes they can. They call these technological advances cookies,
sessions, UUIDs and local client-side data. As a CDN, this is how we
accurately bill clients for viewership data consumption. Without it,
we would have no business.

In my view this is a sham. It is a sham in which ads might be placed where people may possibly see them, but in fact they really don't.

All that can be said is that X number of cookies counted represents X number of viewers whose PCs were on and looking at a particular place on the internet. That is ALL you can really determine.

It might be described as a situation in which it's impossible to lock captive eyeballs onto an ad for a given amount of time; it's only possible to "say" that ads were placed nearby and might possibly [but not very likely] have been viewed by those who tuned in solely to see the YouTube content.

I cannot recall any ad placed around or near the YouTube screen on my PC, nor their content, if any. They might have been there but I didn't take notice of them at all. In fact I ignore them totally and block their content out of my mind.

So you might be fooling your customers into buying a service *they* believe reports that people watching YouTube viewed ads placed there, and which product or service they were for.

Yet another example of the emperor's new clothes, or the false belief that 'saying it is so makes it so'.

Cliff


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