[opendtv] Re: News: YouTube's 2 billion daily viewership beats primetime audience of top US TV networks

  • From: Cliff Benham <flyback1@xxxxxxxxxxx>
  • To: opendtv@xxxxxxxxxxxxx
  • Date: Sat, 22 May 2010 18:33:45 -0400

Bert, I am not prejudiced about one kind of advertising over another.

I am an equal opportunity despiser of ALL advertising.

I've worn out the delete key on more than 20 keyboards as well as three 'faster fast-forward keys' on the remote controls for my TiVo.

Cliff


Albert Manfredi wrote:

If I may speak for Cliff, I think his point is the same as one I have made on several occasions.

In spite of the hype surrounding Internet ads vs TV ads, and hype it is, people like Cliff and me

are suggesting that Internet ads are no more successful at reaching an audience. I will grant you

that use of cookies would theoretically prevent people from having to see the same ad over and

over, if done right, and that might be an advantage. Still, the more "aggressive" techniques used

over the Internet are also those that soon become neutralized by countermeasures. Like pop-ups and

spam e-mail.
Bert


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