[opendtv] Re: News: YouTube's 2 billion daily viewership beats primetime audience of top US TV networks
- From: Albert Manfredi <albert.e.manfredi@xxxxxxxxxx>
- To: <opendtv@xxxxxxxxxxxxx>
- Date: Sat, 22 May 2010 17:56:26 -0400
Kon Wilms wrote:
> So to be clear before starting, Bert contends that
> at best only a unique at-best local nat address can
> be used to identify a viewer. That's categorically
> incorrect. The advertising, I could care less
> about. And there are ample ways of ignoring/blocking
> that to make it moot from the get-go. But when it
> comes to bandwidth accounting, that's not a problem.
Not sure how you're using cookies, Kon, but let me ask: I make it a habit of
purging my cookies often. Can you still make effective use of them with people
like me?
Cliff wrote:
> I cannot recall any ad placed around or near the
> YouTube screen on my PC, nor their content, if any.
> They might have been there but I didn't take notice
> of them at all.
Kon wrote:
> So if you haven't seen it, it doesn't exist?
If I may speak for Cliff, I think his point is the same as one I have made on
several occasions. In spite of the hype surrounding Internet ads vs TV ads, and
hype it is, people like Cliff and me are suggesting that Internet ads are no
more successful at reaching an audience. I will grant you that use of cookies
would theoretically prevent people from having to see the same ad over and
over, if done right, and that might be an advantage. Still, the more
"aggressive" techniques used over the Internet are also those that soon become
neutralized by countermeasures. Like pop-ups and spam e-mail.
Bert
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