At 5:49 PM -0500 5/18/10, Manfredi, Albert E wrote:
There's a big difference between watching short, funny clips, or short how-to clips, or any of the huge variety available on YouTube, as compared to scripted drama and sports. True that you don't need to watch on a schedule, but then again, who does that anymore? For any TV except maybe news? I don't think that's the main difference here.Might as well compare TV prime time shows consumed vs singles on the radio or on Internet radio channels. It's just a different beast altogether.
The only things that matter are how much time they spend with your content, and if you know who they are (or what they want)...
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