[opendtv] Re: STB hunting
- From: "Albert Manfredi" <bert22306@xxxxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Sun, 22 Jan 2006 21:40:52 -0500
Tom Barry wrote:
>But it does appear they are not being offered for this price except
>for various fire sales.
True. Although as we saw recently, integrated sets are starting to sell now
quite happily with the ATSC receiver at "noise level." Meaning, whatever
impact it has on price, the impact is lost amid all other features. The
Philips 32" LCD mit ATSC receiver is pricced at Costco just $100 more than
my one year old 26" LCD without ATSC receiver. And it cost less than other
equally sized LCD panels that were without ATSC, at Costco.
>Do you believe that manufacturers could profitably market sub-$100
>OTA boxes now? And I mean market, not just waving something
>at a demo in Congress.
I think yes, but not the older designs. New chips are more integrated. E.g.,
the STMicroelectronics solution, both demod and decoder, were built to 90 nm
design rules. That's how you become profitable at lower prices. If the new
chips can be sold for about $40 additional in integrated sets, compared with
NSTC-only, which I believe we read in one of the recent press releases, then
I would expect them to be profitable at $100 or $120 in stand-alone boxes.
You know that if these manufacturers claimed they could make an STB for $50,
the $40 built-in additional cost to consumers can only drop lower.
Bert
_________________________________________________________________
Express yourself instantly with MSN Messenger! Download today - it's FREE!
http://messenger.msn.click-url.com/go/onm00200471ave/direct/01/
----------------------------------------------------------------------
You can UNSUBSCRIBE from the OpenDTV list in two ways:
- Using the UNSUBSCRIBE command in your user configuration settings at
FreeLists.org
- By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word
unsubscribe in the subject line.
Other related posts: