[opendtv] Re: CES Buzz Missing on STB
- From: "Dale Kelly" <dalekelly@xxxxxxxxxxx>
- To: <opendtv@xxxxxxxxxxxxx>
- Date: Mon, 15 Jan 2007 13:31:48 -0800
John W. wrote:
> There are advertisers that won't air their commercials on TV stations that
> don't have local news.
That is correct and these are generally the higher end clients and who spend
big bucks. Once a smaller station becomes more successful in a market and
attempts to go after those clients, the "no news" barricade goes up. Once
you invest in a newscast then, of course, you must gain rating success to
obtain a reasonable share of those clients spot purchases. It takes a
relatively major investment to compete in a mature news market and it takes
awhile to scale that barricade
> -----Original Message-----
> From: opendtv-bounce@xxxxxxxxxxxxx
> [mailto:opendtv-bounce@xxxxxxxxxxxxx]On Behalf Of John Willkie
> Sent: Sunday, January 14, 2007 11:24 PM
> To: opendtv@xxxxxxxxxxxxx
> Subject: [opendtv] Re: CES Buzz Missing on STB
>
>
> Its not a legacy and common sense, but since you don't mention "it"
> and I have limited bandwidth, I can't at this point understand
> what you are
> alluding to.
>
> Here in San Diego, KNSD (NBC operated but not fully owned)
> furnishes the 10
> p.m. news on KSWB (the Tribune owned station that probably change its name
> to KSCW). KSWB still does their local cut ins on the morning news "zoo"
> show that they pick up from their sister station KTLA.
>
> There are advertisers that won't air their commercials on TV stations that
> don't have local news.
>
> John Willkie
>
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