[opendtv] Re: Pete Deutschman: Linear TV dips below half of US viewers
- From: Craig Birkmaier <craig@xxxxxxxxxxxxx>
- To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
- Date: Wed, 26 Aug 2015 00:31:04 -0400
On Aug 25, 2015, at 8:25 PM, Manfredi, Albert E
<albert.e.manfredi@xxxxxxxxxx> wrote:
Craig wrote:
More evidence that appointment TV is dead?
Okay, since you asked. There are many articles that corroborate the Deloitte
findings, and I'm surprised I have to keep showing you these. No one needs to
watch any of these shows by appointment, Craig. Most people, literally most
people, already understand this. And this article is from last January. The
numbers are most likely more convincing, by now.
What a ridiculous dodge!
No doubt many, if not most of the ten million people who watched the premiere
of this series know/knew that they could watch it later. But they decided to
watch it live.
You are pushing an agenda that few people care about. They know that they have
options, yet many WANT to make that appointment. And many get on Twitter and
tell their followers about it.
Why do you want to kill live TV, and over-the-air broadcasting by extension?
You can do what I do - just say no and don't watch live, or otherwise.
Another article, same subject, says that SVOD is becoming a replacement,
rather than a complement, to linear TV. And even that isn't correct. It's not
just SVOD sites.
I deliberately stay away from articles that confuse the issue, which many do.
It's not that everyone is ditching TV for Netflix. It's instead that everyone
is ditching linear TV. As stated here:
"Forrester analyst Jim Nail elaborated to Ad Exchanger. 'There is clearly
this trend toward watching on the network’s app, the MVPD’s [Multichannel
Video Programming Distributor] app and Hulu, but clearly the content is still
powerful and it still draws audiences advertisers want to buy,' he said."
Yup. And they are buying the whole "bundle" - live, C3, C7, and syndication.
You want competition and options, so why are you trying to kill the option that
pays the bills?
Just say no.
Regards
Craig
P.S. What the hell is an "online U.S. adult?"
Were they measuring adults with broadband? Adults who spend half their time
online?
Another case of lies, damned lies and statistics?
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