[opendtv] Re: Pete Deutschman: Linear TV dips below half of US viewers
- From: Craig Birkmaier <craig@xxxxxxxxxxxxx>
- To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
- Date: Mon, 31 Aug 2015 11:14:04 -0400
On Aug 30, 2015, at 9:14 PM, Manfredi, Albert E
<albert.e.manfredi@xxxxxxxxxx> wrote:
Wow (I'll leave it at that). I could not find (again) the exact quote about
the 40-40 split between MPEG-2 TS broadcast streams and Internet streams, but
other figures we've been over multiple times, because they wouldn't sink in,
should hardly make this surprising.
http://www.digitaltveurope.net/356912/streaming-overtakes-live-viewing-in-the-us/
This article was thouroughly debunked. It took one demographic segment of the
Delloit survey and generalized it to the entire U.S. Population.
http://www2.deloitte.com/content/dam/Deloitte/us/Documents/technology-media-telecommunications/us-tmt-DDS_Executive_Summary_Report_Final_2015-04-20.pdf
Look once again at page 8 on the second link.
Only 45% of TV is viewed live/linear in the US, as of a May 1015 report.
Whereas 53% of TV, and 56% of movies, are viewed non-linear. Deloitte calls
this non-linear viewing "streaming."
This was another version of the same report where the 23% came from. And the
numbers above were for one demographic, not the entire audience.
You cannot infer that the other 55% is streaming. It includes:
- Time shifting via DVR
- Watching purchased DVDs/BluRay
- Watching rented DVDs/BluRay
- Watching Cable/DBS Pay Per View movies
- Watching cable VOD programming
If another source claims 40% for actual "streaming," then it does not take
huge mental gymnastics to conclude that the remaining ~15% of non-linear
viewing might be PVRs and DVDs. And it also does not take huge mental
gymnastics to expect that just maybe, 5% of linear/live viewing is done
online, as opposed to MPEG-2 TS streams.
Show me ANY report that documents 40% of all TV content in the U.S. Is streamed
over the Internet.
The 23% number was well documented.
Where? You already misrepresented that stat in the recent past, where it only
applied to TV viewed on mobile devices. Is this really so confusing,
http://digiday.com/platforms/upfrontses-tv-killing-digital-video-5-charts/
The report states:
The so-called upfronts are the televisions industry’s big moment to pitch
advertisers in advance of the coming season. They have plenty to shout about:
The average U.S. adult will (somehow) spend 5 hours, 31 minutes watching
video every day this year, according to new data from research firm
eMarketer. That figure represents both TV viewing (4 hours, 15 minutes) and
digital video consumption (1 hours, 16 minutes). The total is up slightly
from last year, with a 13-minute increase in time spent with digital video
more than offsetting a seven-minute drop on the TV side.
76 minutes (streaming) / 331 minutes total = 23%
Sorry Bert, but MVPD systems still distribute the majority of TV
content in the U.S.
As MPEG-2 TS streams? Prove it! Or to be more exact, prove that those
broadcast streams are being used.
According to Deloitte 45% of TV programming is viewed live. 80% of this is via
MVPDs. Add to this time shifted DVR viewing...
Here is a very informative article from April:
http://www.mediapost.com/publications/article/247581/time-shifted-tv-is-the-default.html
Time Shifted TV Viewing Is The Default
According to new research from Hub Entertainment Research “Time Shifting”
viewers, who have broadband and watch at least 5 hours of TV per week,
time-shift more TV than they watch live. The average viewer says that 47% of
the TV shows they watch are live and 53% are time-shifted. Among Millennials,
time shifting is even more common. Viewers 16-34 say that only 39% of the TV
they watch in a typical week is live.
Most time-shifted viewing still happens through a set top box, says the
report. Together, DVRs (34%) and VOD from a pay TV provider (19%) account for
more than half of all time-shifted viewing. The study explores the usage and
drivers of four main categories of time-shifting alternatives: DVR, Video on
Demand, TV Everywhere and OTT platforms.
There are many more statistics in the full article.
Because Regards
Craig
Don't believe me Bert. Read the article I posted, or this one:
http://www.techhive.com/article/2976882/streaming-services/sling-tv-apologizes-after-botching-another-big-streaming-event.html
So? Do you not know what CDNs do, Craig? Do you really feel obliged to waste
time like this? Explain to all of us what the role of a CDN is, then see if
this mission of the CDN isn't the solution to the Sling problem.
Give it up Bert. We all know what CDNs do. That "may" have been part of the
problem Sling experienced - i.e. not scaling up to handle the load. But it had
nothing to do with what you were watching.
Take a look at this Cisco report once again. Show me where you see that the
Internet "isn't ready," or isn't going to be. Look at what Cisco says about
how much Internet traffic will be sourced from CDNs, in the next few years.
http://www.cisco.com/c/en/us/solutions/collateral/service-provider/visual-networking-index-vni/VNI_Hyperconnectivity_WP.html
Yes Bert. We discussed this when you posted the link. It say very little about
the ability of the Internet to handle the load today. It says a lot about what
will happen in the next five years, but these are just predictions...
Did you look at Figure 19?
From a traffic perspective, we expect that on average a household that is
still on linear TV will generate much less traffic than a household that has
cut the cord and is relying on Internet video (Figure 19). A cord-cutting
household will generate 92 GB per month in 2015, compared to 43 GB per month
for an average household. This difference occurs because linear television
generates much less traffic (one stream of video shared across a number of
linear-TV households) than Internet video, which is unicast to each Internet
video device.
Regards
Craig
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