[opendtv] Re: Pete Deutschman: Linear TV dips below half of US viewers
- From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
- To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
- Date: Sat, 29 Aug 2015 01:00:32 +0000
Craig Birkmaier wrote:
Mostly, because they have no option. It's either "linear," or
they have to wait one or more days.
Yeah. So?
You mean, again I have to belabor the obvious?
This state of affairs is created by legacy technologies. As ad buyers
understand that people are dropping the old linear streams, now that they have
broadband available to them, and once ad buyers get that ads associated with
online on demand delivery are more effective than ads in linear streams, the
idea that the linear distribution gets some sort of special treatment will
disappear. You might be a luddite, but more than half the country has moved on,
Craig.
You are trying to make a case that the linear pipes are
wasteful.
I've proved it to you. Wasteful **if* you are trying to deploy 2-way service.
Not wasteful if you *cannot* deploy a 2-way service. One-way broadcast nets
were the first to emerge for a reason, Craig. It's NOT because people prefer to
watch TV by appointment. It is because technology wouldn't permit anything
else, yet, ca. 1920s.
But the reality is that your pipes are not ready to handle
the load. I have posted several articles recently that say
this.
Wrong again. Go back and see whether any article you posted said any such
thing. They all attribute the problems to specific bottlenecks, and not a
single one has waved its arms as you do. Of course there will be specific
bottlenecks initially, as these things get sorted out. Have we seen a torrent
of complaints about Netflix service? Not recently. Or Hulu?
"Even though it's a VOD file, it behaves like a live show because people go in
and watch it at the same time," Wheaton said. "It's not inconceivable that in
four to five years, the majority of television is actually watched over an
IP-delivered network."
Sound like Akamai does not believe that the majority of TV is
watch on demand over IP networks today...and they know what they
are talking about.
First of all, it doesn't matter what Akamai might or might not believe about
how TV is viewed these days. Facts are facts. More than half of TV is being
viewed non-linear. Secondly, where, in that quote, do you see Akamai or anyone
else saying this is an impossible obstacle, Craig? And I've already explained
how on-demand and "live" do not change matters appreciably, if the "live" is
sent via some out of band method, to the edge servers. It's a matter of fine
tuning these nets. Akamai never said that "the Internet isn't ready, and we
have to have decades to resolve these problems." Only Craig proclaims such
things.
The broadcasters DO NOT want you to watch OTA.
ROTFL. And of course, Craig always does what he is told. Whatever the MVPD or
broadcaster "wants," Craig says "aye aye."
Cord cutters represent a tiny fraction of the TV audience Bert.
More nonsense. First of all, with more than half of TV being watched on demand,
you can conclude that people are seeing other options than just MVPD linear
streams. And many of those other options are not dependent on MVPD delivery at
all. Secondly, cord shaving is a bigger phenomenon than cord cutting, and cord
cutting already dropped MVPD subscriptions to about 80% of households, if not
lower by now. So right there, you have to know that subscriptions to even your
"the bundle," and never mind premium tiers, is well below that 80% figure. The
trend is all that matters, Craig.
Sorry Bert, but NOBODY offers a skinny bundle today that contains
the channels I want to watch.
We've been over this many times, Craig. No one cares. Inflexible addicts are
always their own worst enemies, but TV service providers are having to
accommodate the ongoing trends. They are elated that there are people like you,
Craig. To prove it, they keep charging you more and more.
But first they must negotiate the rights. The content owners are
in total control, and they are experimenting; they are not ready
to tear down the old walls.
Perhaps you need to consult with Dish, in how they managed to set up Sling TV.
Or with HBO. Walls are coming down, Craig.
Or said another way, fewer and fewer companies will think it
wise to invest in ads on linear channels.
Glad we agree on something. I tried to pry this out of you with
the Linear TV Reality Check thread.
Huh? I've been trying to get this point across for months.
Bert
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