[opendtv] Re: Pete Deutschman: Linear TV dips below half of US viewers
- From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
- To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
- Date: Tue, 1 Sep 2015 02:37:31 +0000
Craig Birkmaier wrote:
This article was thouroughly debunked.
Once again, Craig proclaims from a point of complete ignorance. Man, are you
aggravating. Read on, Craig. All of your ideas are easily debunked.
http://www2.deloitte.com/content/dam/Deloitte/us/Documents/technology-media-telecommunications/us-tmt-DDS_Executive_Summary_Report_Final_2015-04-20.pdf
Page 8. **All** the demographics are included, Craig.
This was another version of the same report where the 23% came from.
No, Craig. You simply misread, and even after being lambasted about it, you
insist on misreading again.
http://digiday.com/platforms/upfrontses-tv-killing-digital-video-5-charts/
The report states:
"The so-called upfronts are the televisions industry's big moment to pitch
advertisers in advance of the coming season. They have plenty to shout about:
The average U.S. adult will (somehow) spend 5 hours, 31 minutes watching video
every day this year, according to new data from research firm eMarketer. That
figure represents both TV viewing (4 hours, 15 minutes) and digital video
consumption (1 hours, 16 minutes)."
And Craig continues to not get it. We have been over this a ton of times too,
Craig. I'm watching TV too, when I watch non-linear and online. How do you keep
getting so confused? I'm watching TV, but not linear streams, and not MPEG-2 TS
streams either. Same with many people on Roku, connected TVs, AppleTV, etc. If
23% are watching YouTube videos, you need not conclude that this is the only
content people watch over IP and non-linear.
http://www.mediapost.com/publications/article/247581/time-shifted-tv-is-the-default.html
"Time Shifted TV Viewing Is The Default According to new research from Hub
Entertainment Research 'Time Shifting' viewers, who have broadband and watch at
least 5 hours of TV per week, time-shift more TV than they watch live. The
average viewer says that 47% of the TV shows they watch are live and 53% are
time-shifted. Among Millennials, time shifting is even more common. Viewers
16-34 say that only 39% of the TV they watch in a typical week is live."
Wow, Craig. Confirmation that 53% of TV is viewed non-linear. Are you paying
attention, Craig? The same number my sources told you. Surprise!
And then it says, if Craig would pay attention,
"53% of all time-shifting is done through a DVR (34%) or VOD (19%)"
So gee, that sounds like 47% is done over the Internet, PVRs, or DVDs, assuming
that "DVR" and "VOD" refer to the proprietary MVPD schemes. Whether it's OTT
sites, conglom web sites, or TVE, it's still over the Internet. So once again,
these numbers are not contradictory, Craig. I'm telling you that 40% or more is
already going over IP. And you have not been able to say otherwise.
In short,
1. Non-linear viewing of TV programs is the majority, 53% as of the beginning
of 2015, *not* MPEG-2 TS broadcast streams.
2. Internet delivery is well up in the 40% range, Craig, not 23%. You simply
have to read what's written, and not replace it with your political agenda.
3. If 53% of TV is watched non-linear, and 53% of that is done with MVPD
proprietary schemes, that means that only 28% of non-linear viewing depends on
MVPD STBs.
So give it up, Craig.
Give it up Bert. We all know what CDNs do.
No, you do not, or you wouldn't be making a big deal of "from one source." The
Internet can scale this way, as the Cisco report explains. The fact that online
households use up more IP bandwidth does not mean that the Internet can't
manage this. How many households in a PON can be fed a decent 20 Mb/s, if all
of the broadcast were taken away? Number, please.
Bert
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