[opendtv] Re: Twang's Tuesday Tribune (Mark's Monday Memo)
- From: "John Willkie" <jmwillkie@xxxxxxx>
- To: <opendtv@xxxxxxxxxxxxx>
- Date: Tue, 11 May 2004 07:02:27 -0700
"once the technology is here" would require that the functionality is in DTV
sets. What's the business model for that?
John Willkie
-----Original Message-----
From: opendtv-bounce@xxxxxxxxxxxxx
[mailto:opendtv-bounce@xxxxxxxxxxxxx]On Behalf Of Tom Barry
Sent: Monday, May 10, 2004 8:11 PM
To: opendtv@xxxxxxxxxxxxx
Subject: [opendtv] Re: Twang's Tuesday Tribune (Mark's Monday Memo)
That may be because MPEG-4 isn't used for much yet, except maybe
encoding DVD rips. Maybe it never will be.
But it seems quite likely to me that once the technology is here
commercial vendors will figure out how to use objects and layers to
target ads, overlay product placements, and probably also to hide the
naughty bits in family (airplane or OTA) versions of media. It just
makes too much sense.
Just because a technology has never yet succeeded does not mean it has
failed. ;-)
- Tom
Kon Wilms wrote:
> Oh please. People have been crowing about MPEG4 object layers for what,
> almost 6 years. I have yet to see anything widespread materialize that
> is anything but a glorified one-off show-floor demo.
>
> Cheers
> Kon
>
>
>>It's not just the ads. I think with layers like the new MPEG-4 with
>>objects (whatever profile?) you could customize the product
>
> placements.
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