[opendtv] Re: Twang's Tuesday Tribune (Mark's Monday Memo)
- From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
- To: <opendtv@xxxxxxxxxxxxx>
- Date: Tue, 11 May 2004 10:11:30 -0400
> Oh please. People have been crowing about MPEG4 object layers
> for what,
> almost 6 years. I have yet to see anything widespread
> materialize that
> is anything but a glorified one-off show-floor demo.
Perhaps true, but I think Tom had an interesting concept there.
I've been wondering how ad placements in the program can be
updated when the program is rerun. If the embedded ads are to
function as revenue makers, they need to be updatable, right?
This would be a way of making the ads useful for more than just
the first airing of the content. Better targetting of ads is
an added bonus.
Bert
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