[opendtv] Re: Twang's Tuesday Tribune (Mark's Monday Memo)
- From: Tom Barry <trbarry@xxxxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Tue, 11 May 2004 20:54:11 -0400
It adds marketing options. One advertiser may only want to have a
dated product placement with a short shelf life and you can now sell
that cheaper, knowing you can sell something completely different on
the reruns or the DVD.
- Tom
John Willkie wrote:
> Updated? On what planet?
>
> The REASON that ADVERTISERS participate in PRODUCT PLACEMENTS is simple:
> pay once, the "commercial" runs each time the show is shown, and the message
> is part of the environment. It sure worked for "Reese's Pieces" (E.T.)
> because Mars didn't want to pay to advertise M&Ms.
>
> So, to what advantage would you offer "placers" these short term placements?
> It's like a commercial, but more expensive?
>
> John Willkie
>
>
>
> -----Original Message-----
> From: opendtv-bounce@xxxxxxxxxxxxx
> [mailto:opendtv-bounce@xxxxxxxxxxxxx]On Behalf Of Manfredi, Albert E
> Sent: Tuesday, May 11, 2004 7:12 AM
> To: opendtv@xxxxxxxxxxxxx
> Subject: [opendtv] Re: Twang's Tuesday Tribune (Mark's Monday Memo)
>
>
>
>>Oh please. People have been crowing about MPEG4 object layers
>>for what,
>>almost 6 years. I have yet to see anything widespread
>>materialize that
>>is anything but a glorified one-off show-floor demo.
>
>
> Perhaps true, but I think Tom had an interesting concept there.
> I've been wondering how ad placements in the program can be
> updated when the program is rerun. If the embedded ads are to
> function as revenue makers, they need to be updatable, right?
> This would be a way of making the ads useful for more than just
> the first airing of the content. Better targetting of ads is
> an added bonus.
>
> Bert
>
>
>
> ----------------------------------------------------------------------
> You can UNSUBSCRIBE from the OpenDTV list in two ways:
>
> - Using the UNSUBSCRIBE command in your user configuration settings at
> FreeLists.org
>
> - By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word
> unsubscribe in the subject line.
>
>
>
>
> ----------------------------------------------------------------------
> You can UNSUBSCRIBE from the OpenDTV list in two ways:
>
> - Using the UNSUBSCRIBE command in your user configuration settings at
> FreeLists.org
>
> - By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word
> unsubscribe in the subject line.
>
>
----------------------------------------------------------------------
You can UNSUBSCRIBE from the OpenDTV list in two ways:
- Using the UNSUBSCRIBE command in your user configuration settings at
FreeLists.org
- By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word
unsubscribe in the subject line.
Other related posts: