[opendtv] Re: Why aren't there more converter boxes?
- From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
- To: <opendtv@xxxxxxxxxxxxx>
- Date: Thu, 25 Jan 2007 12:05:18 -0500
Craig Birkmaier wrote:
> If retrans consent were overturned, broadcasters would have
> little choice but to compete, and would be placed in the
> "terrible" position of having to take some of their billions
> in profits to re-invent their business model.
If retransmission consent were overturned, it seems to me that the cable
and DBS companies would continue to want the prime content. They might
not have to deal with local stations, but they would go to the major
networks to get their content anyway. Or risk losing their subscribers.
So the only difference from the major networks point of view is less
reliance on affiliates.
Local OTA stations would then have an incentive to make their OTA plants
work. With upwards of 30 percent of total viewership, and possibly more
with digital, there should be enough of a market if stations operated as
efficently as possible. Tom talked about the possibility of not all
stations having to produce local news, for example, which I agree with.
How the money flows to the OTA stations might not have to change at all,
I don't think.
Bert
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