[opendtv] Re: Technology years
- From: "nat ostroff" <nostroff@xxxxxxxxxx>
- To: <opendtv@xxxxxxxxxxxxx>
- Date: Fri, 19 Jan 2007 12:09:28 -0500
Craig:
You have made the case very well. We at Sinclair could not justify any
serious "new" business model basedon the early 8VSB peformance. Now there is
AVSB on the horizon. Even with the large bit penalty of AVSB we may have
something to work with. Isn't ironic that the small bit loss that was
alledged for COFDM in 1999 and was used to kill COFDM seems trivial today
with AVSB and how "amazed" people are that a portable or mobile system is
possible with 8VSB. In 1999 the NAB and MSTV told all who would listen that
American Broadcasters were not interested in mobile services. Now, they have
seen the light. Perhaps the vision of hanging has sharply focused their
minds.
Nat Ostroff
----- Original Message -----
From: "Craig Birkmaier" <craig@xxxxxxxxx>
To: <opendtv@xxxxxxxxxxxxx>
Sent: Friday, January 19, 2007 9:19 AM
Subject: [opendtv] Re: Technology years
> At 8:50 PM -0500 1/18/07, flyback1 wrote:
> >Manfredi, Albert E wrote:
> >
> >>Dale Kelly wrote:
> >>
> >>
> >>
> >>>However, the one aspect of this long discussion, which I
> >>>simply can not comprehend, is the notion that the eight
> >>>years lost awaiting the development of workable VSB
> >>>receivers is of little consequence to the OTA industry.
> >>>
> >>>
> >>
> >>I agree. Eight wasted years. COFDM would not have changed that.
> >>
> >>
> >COFDM would have changed everything because it would have worked
> >right out of the box,
> >right off the bat.
>
> Maybe Bert and Cliff are both correct.
>
> There can be little doubt that most U.S. broadcasters could care less
> about DTV - they are focused like a laser beam on redistribution via
> cable and now DBS and Telco, for one reason:
>
> The ability to get paid TWICE for advertiser supported programming.
>
> COFDM would have done NOTHING to change this.
>
> BUT...
>
> Please note that I said "most U.S. broadcasters." I did not say all.
> Some, like Sinclair, recognized the potential to develop new
> businesses in the spectrum with COFDM. Some would have tried to
> figure out how to make more money with COFDM; NONE have figured out
> how to use 8-VSB to make more money.
>
> And this is critical to the discussion.
>
> With 8-VSB, broadcasters are locked into their current business
> model. The only change is that they can to a limited extent try
> multicasting, however, there are virtually no receivers to multicast
> to. With COFDM they could have launched new services with receivers
> that actually worked. Services that they could use as leverage with
> their current content providers.
>
> Building a new business from the ground up is not easy, but there are
> people like Ted Turner and John Malone who proved it could be done.
> Perhaps David Smith at Sinclair might have taken even bigger risks,
> if the company could have used COFDM to create an alternative to
> today's broken broadcast business model. Instead, they were forced to
> join in the death march to the digital cliff.
>
> Regards
> Craig
>
>
>
>
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